PROFILE
finlayvroberts@gmail.com
I grew up in Kenya, moved to the West Midlands, studied fashion and somehow ended up making images, objects and campaigns.
CONTACT
Central Saint Martins | 2022 - 2024
BA Fashion
Falmouth University | 2019 - 2022
Google | May 2026 - July 2026
• Developed the visual concept and creative direction for Google’s new King’s Cross opening, translating ideas into a cohesive visual language that matched with their brand guidelines.
• Created concept presentations and design proposals using Microsoft Powerpoint to communicate creative thinking and support project development.
• Explored material, colour, typography, and visual references to shape the overall direction and final execution.
Founder
Finlay Vincent | 2024 - Present
• Developed the creative direction and visual identity of an independent fashion brand, from initial concepts through to campaigns and brand communications.
• Created mood boards, imagery, and digital content to communicate brand narratives and connect products with wider cultural ideas.
• Managed creative projects across photography, e-commerce, website design, and visual storytelling.
Creative Assistant
Tisi | 2025 - 2026
• Supported the development of creative content through visual research, shoot preparation, and asset creation.
• Assisted with photography and video production, editing and organising digital assets using Adobe Creative Suite.
• Collaborated with creative and marketing teams to deliver consistent visual content across projects.
Retail Supervisor
Form&Thread | 2024 - 2026
Art Director
Monaco Fashion Week | 2024
• Developed the visual direction for a theatrical production presented at Monaco Fashion Week, creating an immersive visual environment through set and costume design.
• Translated conceptual themes into a cohesive visual language through research, styling, and creative development.
Collaboration Designer
Dr. Martens | June 2023 – August 2023
• Developed a conceptual collaboration exploring modular design through product, packaging, and visual communication.
• Created visual concepts, presentation materials, and imagery to communicate the project’s narrative and design approach.
• Explored graphic elements, storytelling, and brand identity to reinterpret an established product.
Visual Research & Trend Analysis
Brand Storytelling
Visual Direction
Graphic Design
Moodboards & Creative Presentations
Typography & Layouts
Art Direction & Campaign Development
Image Editing
Premiere Pro
Figma
Capture One
Last Updated 24.10.31
2026
Finlay Vincent
I explored the relationship between the human body, modular clothing and movement. The visual language was partly informed by Giovanni Francesco Barbieriís The Return of the Prodigal Son, using the composition and emotional intensity of a classical painting as a starting point for a contemporary sportswear image.
The contrast between the composed, almost painterly arrangement and the movement of the clothing reflected the modular nature of the garments themselves, clothing that could be reconstructed and transformed by the wearer.
March 2026
Elephant & Castle
For a pop-up presentation of a military surplus jacket, I created imagery within an industrial kitchen environment. The setting reflected the utilitarian qualities of the garment and the simplicity of the wider brand approach, allowing the environment to become an extension of the product.
The images were digitally captured by Ryan Chow before being transformed through print-based texture processes, creating atmospheric imagery that reflected the tactility and material history of the jacket.
I wanted to move away from the flatness of traditional e-commerce photography and create product images that suggested the lives the objects might eventually become part of. For the caps and bags, I introduced personal, everyday objects into the compositions, creating a sense of use, personality and ownership while maintaining the clarity needed to communicate the products.
2024 - Ongoing
Streets of London
Documenting a brand’s upcycled cap collection through street-cast individuals across London. Each subject was approached and cast directly, selected for their individuality and natural sense of style. Shot entirely on iPhone, the project combines documentary image-making with a considered visual approach, creating a consistent archive used across social and brand platforms. The series explores character, identity, and everyday dress, challenging conventional ideas of who is visually “interesting.”
2024
Dr. Martens challenged me to explore how the iconic 1460 boot could be made exciting and relevant to a younger audience, while communicating the ingenuity behind its design and its reputation for durability. The challenge was to create something that felt new without losing the functional qualities and recognisable identity that have made the 1460 an icon.
I began with an old photograph of my great uncle as a child, wearing a trench-style jacket and boots that appeared built to last. Alongside this, I looked at exploded diagrams of car components, where individual parts come together to create a single functioning machine. These references led me to question whether one product could perform multiple roles, and whether the 1460 could be reimagined as a modular system that allows the wearer to have both the iconic 1460 and 1461 silhouettes in one shoe.
2025
The project reduced styling and visual distraction to focus on expression, posture, and emotional presence, creating a direct relationship between subject and garment through a minimal visual approach.
Art DIrection & Set Design
2024
Set and costume design for a live fictional disaster performance developed in collaboration with the International University of Monaco. The project centred on building an immersive visual environment through both set construction and garment design. Inspired by a recluse narrative, the outcome translated themes of isolation and unease into a dark woodland-inspired performance space.
© FINLAY ROBERTS